Microsoft looking to acquire Rdio for integration into its Xbox Music service?

Xbox Music to exist improved with Rdio?

Microsoft may well be looking to purchase Rdio, if what sources informing The Next Web is accurate. Co-ordinate to their report, Microsoft is currently in talks to acquire the San Francisco-based digital music streaming service, which would arrange both companies should a deal exist eventually fabricated.

The Next Web has reached out to both Rdio (world wide web.rdio.com) and Microsoft, just were unable to dig farther through contacts, receiving stereotypical responses. Rdio CEO Drew Larner informed the news website that there is currently nothing to talk over and he will not be commenting on rumours. Microsoft is busy looking to rebrand Zune and include it under its Xbox umbrella of products and services.

The Xbox range of services will consist of the console, too video and of music. Information technology would make sense for the company to await at Rdio for many reasons, which have been covered in The Next Web'south study. Without diving into besides much detail surrounding the explanation of reasons that would make such a deal sound like a promising prospect, it can be summed upwardly as: Microsoft has many connections with Rdio. More on this later.

The software giant is transforming Xbox into not only a gaming platform, only a fully featured entertainment service. Microsoft revealed Xbox Music at E3 earlier this year, which will be introduced later this fall, along with a new Office suite, Windows eight and Windows Phone 8. The service is likely to include free, advertizing-supported music streaming, also every bit a subscription-based model like what we run across today in Zune (minus the free streaming).

Music will go the central focus for Microsoft with its Windows 8 and Windows Telephone platforms. The desktop Os will likewise be loaded onto tablets, including the Surface, that consumers will likely load and savour a broad variety of multimedia - including music.

So how would Rdio fit into the equation?

The potential buy of Rdio

The ad-free music subscription service (think Spotify) has been available since 2022 in markets including Australia, Brazil, Canada, Denmark, France, Finland, Frg, Norway, Portugal,  Kingdom of spain,Sweden, the Great britain, and the US. Rdio tin exist accessed via the web, every bit well as desktop apps for Mac and Windows, and apps for Android, Blackberry, iOS and Windows Telephone.

With a catalogue of tracks sporting over 18 million entries in merely two years, Rdio has established itself equally a serious contender with the competition, but is struggling to proceed upward with fast-evolving Spotify on the global battleground. Should it achieve an agreement with (or exist acquired by) Microsoft, it could be the interruption information technology needs to push forrard with innovation and market penetration.

We mentioned earlier that Microsoft has ties with Rdio. This is due to a number of personnel at Rdio previously heading up Skype, which (as y'all well know) is now endemic by Microsoft. The Side by side Web lists a number of names who take have either held or still concur ties to Skype. Have Janus Friis and Niklas Zennstrom for example, who started up Rdio. These two Scandinavian entrepreneurs famously started up Skype, likewise as Kazaa and Joost.

To make it more than of an awkward entanglement, Skype is an investor in Rdio, which is joined by venture capital firm Atomico, founded by Skype co-founder Niklas Zennstorm. Mangrove Uppercase Partners is too invested in Rdio, who was as well one of the early on backers of Skype. That's only naming a few. There's a number of shut relations between companies involved, which could push for a potential acquisition.

Besides Rdio, The Next Web also notes that Microsoft may also be interested in Vdio, a video streaming service (similar to Netflix) that Rdio has in the works, to boost rumoured Xbox Video. Of course, this is all rumour and speculation, merely should the deal go ahead between Rdio and Microsoft, we could see an improved Xbox Music be available to consumers.

What would you make of an conquering? Allow us know your thoughts in the comments.

Source: The Side by side Web

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Source: https://www.windowscentral.com/microsoft-looking-acquire-rdio-integration-its-xbox-music-service

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